How to Read Your Report

Your quarterly analytics report is built to be simple, visual, and insightful. You don’t need to be a data expert to understand it. This article walks you through how to read each section of your report so you can get the most out of the information provided.

1. Executive Summary

Start here. The Executive Summary gives you a quick snapshot of your website’s overall performance for the quarter.

You’ll see your total visitors, sessions, and engagement rates, along with an easy-to-read summary of what changed compared to the previous quarter.

What to look for:

• Are your total visits increasing?

• Are visitors staying on your site longer?

• Are engagement rates improving?

This section is designed to give you a clear “at a glance” understanding of how your website is performing overall.

2. User Acquisition

This section shows how many people visited your website and whether they were new or returning visitors. It helps you see how well your marketing efforts are attracting and retaining your audience.

What to look for:

• An increase in new users means your reach is growing.

• A rise in returning users means your content is engaging enough to bring people back.

3. Traffic Sources

Here, you’ll see where your visitors are coming from, such as Google, social media, or direct visits.

This helps you understand which marketing channels are most effective.

What to look for:

• A high percentage from Google means your SEO is performing well.

• Strong social media traffic means your posts and promotions are driving engagement.

• Direct traffic usually represents repeat visitors who already know your brand.

4. Engagement and Behavior

This section highlights how visitors interact with your site, including which pages get the most attention and how long people stay.

What to look for:

• Pages with high views and long average time spent are performing well.

• A high bounce rate on a page may mean the content or layout needs adjustment.

• Check the “mobile vs desktop” breakdown to see how your audience prefers to browse.

5. Conversions

Conversions track when visitors take key actions, such as filling out a form, scheduling a consultation, or contacting you.

This shows how well your website is turning visitors into leads or customers.

What to look for:

• An increase in conversions means your site is doing its job effectively.

• If conversions dip, it may be time to review your calls to action or contact forms.

6. Wins and Opportunities

This final section summarizes the most important takeaways. It highlights your biggest wins, points out areas that could be improved, and includes practical suggestions for next quarter.

If you ever want to discuss your results in more detail or make changes based on the data, you can always reach out through your Client Portal.

What You Can Expect

• Clear, visual summaries of your site’s performance

• Easy-to-understand explanations of every metric

• Professional insights and recommendations

• Ongoing trend comparisons each quarter under the Growth Plan

Your analytics report is meant to give you clarity, not complexity. It’s your quarterly pulse check, showing exactly how your website is performing and how we can keep improving it together.